MyRxProfile

MyRxProfile aims to reduce medication errors by helping users understand risks and interactions for prescriptions, OTC drugs, and supplements—all through a free, easy-to-use mobile app. To support growth, they partnered with Noble to enhance product development and digital marketing, driving downloads, engagement, and preparing for B2B expansion and monetization.

Solving the Business Problem

While the MyRxProfile platform already offered a life-saving value proposition, the company needed to elevate both its product and its public presence. App adoption was steady, but MyRxProfile needed to increase visibility, enhance user retention, and prove consumer demand to attract future partners and investors.

Beyond technical upgrades, the brand needed a stronger voice—one that connected with users personally and emotionally. MyRxProfile wanted to shift from a transactional tool to a trusted resource, where users could not only check for drug interactions, but also share experiences, engage in conversation, and form a community around medication safety.

Noble's Collaboration

Noble Applications partnered with MyRxProfile to deliver a coordinated product and marketing strategy that would drive measurable growth across key engagement metrics while preparing the brand for B2B monetization.

Key deliverables included:
Product Enhancements

  • User Ratings & Comments: Introduced community-driven drug pages where users could share personal experiences, rate medications, and engage with others.
  • Reminders & Adherence Tracking: Added features for users to schedule medication reminders, visualize adherence, and share reports with caregivers.
  • Improved User Profiles: Expanded username flexibility and profile customization for deeper personal connection and content relevance.
  • Platform Notifications: Enabled alerts for comment replies, new updates, and interactions to encourage re-engagement and app retention.

Digital Marketing Strategy

  • SEO & Website Optimization: Comprehensive audit, keyword strategy, backlink plan, and full technical setup across Google and Bing platforms.
  • Content & Social Media Marketing: Defined brand tone and developed a 12-month content calendar, blending blog posts, press releases, and engaging social content across Facebook, Instagram, LinkedIn, Pinterest, Twitter, and YouTube.
  • Brand Persona & Thought Leadership: Leveraged founder Robert Baker’s voice in short video blogs to promote truth-telling, care-centered commentary, and shareable insights around medication risks.
  • Monthly Reporting: Delivered detailed analytics on downloads, web traffic, social engagement, and referral sources to iterate marketing strategies in real time.

Project Importance

MyRxProfile isn’t just another health app—it’s a public health solution with the power to save lives. By making the medication interaction space more transparent, more human, and more connected, the app offers value that goes far beyond features.

This strategic engagement between Noble and MyRxProfile was about building trust, momentum, and clarity—turning data into dialogue, users into advocates, and a bold mission into measurable action. With a foundation of smart UX, scalable code, and brand consistency, MyRxProfile is now equipped to engage the public, attract key partners, and pursue its goal of transforming the way people think about medications.

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Noble Applications