Goods Unite Us
Goods Unite Us set out to bring transparency to political spending by helping consumers understand how their purchases align with their values. Their platform analyzes corporate political contributions and makes that information accessible through a clean, intuitive mobile app.
They partnered with Noble to design and build a modern mobile experience that empowers users to make informed choices about the brands they support.
Solving the Business Problem
Goods Unite Us needed a mobile app that could take complex political contribution data and present it in a way that was simple, trustworthy, and easy to act on.Their challenge was to:
- Make political spending data understandable at a glance
- Help users quickly evaluate brands and products
- Support search, browsing, and personalized recommendations
- Build trust through clarity, accuracy, and transparency
We worked with their team to translate their data and mission into a user‑friendly mobile interface. The app allows users to explore companies, view contribution scores, and understand how their purchases connect to political influence — all through a clean, approachable design.
Collaboration
Our collaboration with Goods Unite Us was highly iterative and mission‑driven. We worked closely with their founders and data team to understand their scoring methodology, user goals, and the nuances of presenting political information responsibly.
Together, we refined the user experience, clarified data presentation, and ensured the app remained fast, intuitive, and trustworthy. As the platform grew, we continued to support Goods Unite Us with updates, enhancements, and technical guidance.
Project Importance
Goods Unite Us gives consumers a clearer view of how their spending shapes the political landscape. The mobile app we built with them helps make that information accessible to more people, supporting transparency, accountability, and informed decision‑making.
This project reflects Noble’s commitment to building technology that empowers users and brings clarity to complex information.