Goods Unite Us

Goods Unite Us is a civic-minded startup focused on helping consumers align their purchasing decisions with their political values. By offering insight into the political affiliations of thousands of companies, brands, and products, the platform empowers users to make informed choices. In preparation for the 2018 midterm elections, Goods Unite Us partnered with Noble to bring their vision to life through mobile apps, a website overhaul, and a coordinated digital marketing strategy.
Goods Unite Us App

Solving the Business Problem

Goods Unite Us came to Noble with the need to build their digital presence from the ground up. They needed a robust iOS and Android app, a fully revamped website, and a marketing infrastructure that could support a high-visibility PR campaign tied to the elections. Their previous online presence lacked the scalability, performance, and cohesion necessary to support their growing user base and mission.

Noble stepped in to develop a cohesive digital ecosystem—ensuring the app and website not only shared a unified brand but also delivered a consistent user experience across platforms. We also helped lay the technical groundwork for SEO and advertising, allowing GUU to track performance and maximize visibility during their marketing push. The result: a stronger foundation for growth, enhanced usability, and a more effective way to engage politically-conscious consumers.

Noble’s Collaboration

From the beginning, Noble worked hand-in-hand with the Goods Unite Us team to design and develop the first versions of their iOS and Android apps, alongside a responsive, SEO-optimized website. Together, we created a more streamlined user experience and built out features to support both organic discovery and paid advertising. Our work included:

  • Design and development of native iOS and Android applications
  • A redesigned website with integrated blog and improved UX
  • SEO setup and URL structuring for campaign-specific pages
  • Unified branding across mobile and web platforms
  • App Store Optimization (ASO) for greater visibility
  • Ongoing analytics and data-driven marketing insights

Project Importance

Goods Unite Us is more than a brand—it’s a movement designed to help people make values-driven purchasing decisions. As the midterm elections approached, their platform needed to be ready to support a nationwide conversation. Through our collaboration, we delivered the tools and strategy needed to amplify their voice, strengthen their platform, and prepare them for rapid growth in a politically charged environment.

Screens

Noble Applications