Francis Investment Council

Francis Investment Counsel is an independent, fee‑only Registered Investment Advisor specializing in retirement plan consulting and employee financial education. They serve plan sponsors and participants with conflict‑free guidance, acting as an ERISA fiduciary committed to transparency and client‑first outcomes.

Francis partnered with Noble to modernize their digital presence and create a website that clearly communicates their services, values, and expertise while supporting both employers and employees seeking trustworthy financial guidance.

Francis Investment Council app

Solving the Business Problem

Francis needed a website that reflected the strength of their advisory practice and the clarity of their mission. Their previous site made it difficult for users to understand the breadth of their services, navigate resources, or quickly access the information most relevant to them.

We worked with Francis to:

  • Clarify their messaging and value proposition
  • Modernize the design to reflect their professionalism and independence
  • Improve navigation for plan sponsors, participants, and institutional clients
  • Highlight their financial education programs and fiduciary commitment
  • Create a digital presence that builds trust and supports long‑term relationships

The result is a website that communicates who Francis is, what they do, and why their approach matters — all with the clarity and transparency their clients expect.

Collaboration

Our collaboration with Francis was grounded in thoughtful discovery and close partnership. We worked directly with their leadership and communications team to understand their regulatory environment, service model, and client needs.

Together, we refined content, streamlined user flows, and ensured the site aligned with Francis’s brand, fiduciary responsibilities, and commitment to education. As their digital needs evolved, we continued to support them with updates, enhancements, and strategic guidance.

Project Importance

Financial decisions shape people’s futures — and clear, trustworthy information is essential. The website we built with Francis strengthens their ability to serve plan sponsors and participants with transparency, education, and confidence.

This project reflects Noble’s commitment to building digital experiences that support clarity, trust, and long‑term impact.

Screens

Noble Applications