iOS

Unselfy

Unselfy® is the freelance camera app that lets others snap your photo—no phone handoffs or contact sharing. Just have someone scan your unique QR code in the app, and they can take your photo instantly. Images are securely sent to your device via the Unselfy® cloud—never saved on their phone. Save to your camera roll or share directly to social media. Photos are stored temporarily for safety and simplicity.
Unselfy App

Solving the Business Problem

The founder came to us with a powerful idea but needed help bringing it to life. They wanted to build a platform that didn’t just connect users but motivated them to take action in the real world. The challenge was designing a user experience that felt as natural and addictive as scrolling social media—while reinforcing values like empathy and generosity.

Noble’s Collaboration

Noble partnered closely with the Unselfy founder from day one, starting with brand discovery sessions that helped clarify the platform’s mission and define its core audience. We worked together to develop a name that captured the heart of the product—”Unselfy”—a clever twist that immediately communicates the platform’s values of selflessness and positivity.

From there, our team led the charge on product strategy, designing a user experience that was intuitive, emotionally engaging, and optimized for mobile use. We created wireframes and interactive prototypes to validate the concept and ensure users would find joy and meaning in sharing kind acts. Our design team developed a visual identity that felt warm, modern, and community-focused—balancing the familiar feel of social media with the uniqueness of Unselfy’s mission.

On the development side, Noble built a scalable, secure MVP that included user profiles, post creation, moderation tools, and a dynamic feed—all engineered with growth in mind. We also helped integrate analytics tools and onboarding flows so the founder could better understand user behavior and engagement patterns.

Throughout the project, Noble served as a creative and technical partner, offering guidance not just on execution but on long-term vision. We believed in the mission and were invested in helping Unselfy launch with the right tools, messaging, and momentum to make a real impact.

Project Importance

Unselfy stands out as a mission-driven platform with the potential to influence social media for good. By encouraging users to document selfless acts instead of self-promotion, it reframes what sharing online can look like. This project reflects Noble’s commitment to supporting technology that builds better communities and sparks meaningful change.

Screens

Noble Applications