Second Harvest
Second Harvest Foodbank of Southern Wisconsin is one of the region’s most impactful hunger‑relief organizations, distributing millions of meals each year through a network of community partners. They needed a modern, mobile‑friendly website that made it easier for people to find food, donate, volunteer, and understand the scale of hunger in their community.
We partnered with Second Harvest to redesign their digital presence, creating a clear, accessible, and mission‑driven website that supports both the people they serve and the people who support their work.
Solving the Business Problem
Second Harvest’s previous website made it difficult for users to quickly find essential information — especially individuals seeking food resources. The organization also needed a more effective way to communicate impact, highlight programs, and streamline donations and volunteer engagement.
We worked with their team to:
- Simplify navigation and make key actions immediately visible
- Improve the “Find Food” experience with clearer locations and resources
- Modernize the design to reflect the organization’s professionalism and heart
- Strengthen storytelling around hunger, impact, and community partnerships
- Make donating and volunteering easier and more intuitive
The result is a website that serves both sides of Second Harvest’s mission: helping people in need and empowering the community to take action.
Collaboration
Our collaboration with Second Harvest was grounded in empathy and clarity. We worked closely with their leadership, communications team, and program staff to understand the realities of hunger relief and the diverse needs of their audiences.
Together, we refined content, streamlined user flows, and ensured the site was accessible, mobile‑friendly, and aligned with Second Harvest’s brand and mission. As their needs evolved, we continued to support them with updates, enhancements, and technical guidance.
Project Importance
Hunger is a complex, urgent issue — and access to clear information can make a real difference for individuals and families seeking help. The website we built with Second Harvest strengthens their ability to serve the community, mobilize volunteers, and inspire donors.
This project reflects Noble’s commitment to supporting nonprofits with technology that amplifies their mission and expands their impact.