Web

Lifelong Memories

Lifelong Memories is a family-run business in Pardeeville, Wisconsin, known for pioneering funeral personalization since 1995. They invented the original tribute candle and hold a U.S. patent for their techniques. Now under new leadership, they partnered with Noble to modernize their brand, starting with a full website rebuild.
Lifelong Memories Website

Solving the Business Problem

Lifelong Memories’ previous website was built on a non-standard CMS and nopCommerce platform that no longer supported the growing needs of their business. The system made it difficult to manage products, failed to provide a consistent user experience, and lacked mobile responsiveness and accessibility.

The team needed a website that matched the warmth and professionalism of their products—while giving them the technical flexibility to grow. We transitioned the site to WordPress, cleaned up dozens of usability issues, and aligned the design with their refreshed branding. The result: a smoother customer experience, easier content management, and a modern foundation for future growth.

Noble's Collaboration

Noble worked closely with the Lifelong Memories team to perform a detailed UX and UI audit, identify problem areas, and reimagine a better customer journey. We created a cleaner, more accessible layout and provided designs for a modernized site structure that could better support both content and product browsing.

Our work included:

  • Improved mobile and desktop responsiveness
  • Streamlined navigation and accessibility fixes
  • Updated branding elements across all screen sizes
  • Recommendations for improving product detail pages and downloads
  • Clearer calls-to-action and user flow improvements
  • Audit of technical limitations with the current CMS

Project Importance

Lifelong Memories has built a reputation on honoring people’s lives with meaningful, handcrafted products. Their website, as the first impression for many grieving families and funeral professionals, needed to reflect that same level of care. Our collaboration helped identify key areas of improvement and laid the foundation for a digital experience that could better serve their customers.

Screens

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