Noble was challenged by MyRxProfile to create an application that infused Vision Technology with pharmaceutical innovation. All the user needed to do was open the app, point the camera at a bottle or box, and they would immediately become notified of any ADR that would take place with drugs already on that user’s profile. Along with this, Noble created branding and awareness around the app, and created a product-market fit. MyRxProfile is now a full-featured app with a brand presence of keeping people safe and healthy.